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Road to Formula SAE Michigan 2026

bUSINESS & MaRKETING
WHat do we do?
The Business & Marketing Division’s mission is to position the Colegio Racing Engineering brand as a leading and profitable presence in the market by showcasing an innovative product that delivers value and satisfaction to our partners. We develop and execute effective strategies that drive growth in brand recognition, sales, and sponsor engagement. Our work spans sales, promotions, sponsorship acquisition, and event exhibitions, ensuring that every opportunity strengthens our market presence and long-term partnerships.

Karely Colón
Leader
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Industrial Engineering
4th year

Wilfredo Rivera
Volunteer
Mechanical Engineering
2nd year

Alexa Irizarry
Volunteer
Computer Engineering
3rd year

Edward Cuevas
Volunteer
- Engineering
- year

Paola Estrada
Volunteer
- Engineering
- year

Juan Pastoriza
Member
Mechanical Engineering
3rd year

Zuleira Báez
Volunteer
Mechanical Engineering
3rd year

Ytzel Boria
Volunteer
Mechanical Engineering
2nd year

Alejandro Garcia
Volunteer
- Engineering
- year

Raúl Veléz
Volunteer
- Engineering
- year
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