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Road to Formula SAE Michigan 2027

bUSINESS & MaRKETING
WHat do we do?
The Business & Marketing Division’s mission is to position the Colegio Racing Engineering brand as a leading and profitable presence in the market by showcasing an innovative product that delivers value and satisfaction to our partners. We develop and execute effective strategies that drive growth in brand recognition, sales, and sponsor engagement. Our work spans sales, promotions, sponsorship acquisition, and event exhibitions, ensuring that every opportunity strengthens our market presence and long-term partnerships.

Gabriela Figueroa
Leader
Electrical Engineering
4th year

Amaia Roman
Business Coordinator
Industrial Engineering
3rd year

Vania Ruiz
Marketing Coordinator
Mechanical Engineering
2nd year

Nelson Perez
Business Volunteer
information systems
4th year

Jancarlos Sanchez
Business Volunteer
Business Administration
2nd year

Ninoshka Torres
Marketing Volunteer
Civil Engineering
2nd year

Karelys Cuadrado
Marketing Volunteer
Mechanical Engineering
1st year

Rigo Hernandez
Business Volunteer
Civil Engineering
2nd year
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